“Picking your Path” (as I was once told) is about finding your place in a market, researching to find your niche.
But wait! What is a niche (or 2) that you can give as examples?
OK, here are a few , popular ones, that came to mind:
• Moms. Currently, there are more than 32 million moms online. If you have a mom-friendly product or service, you can tap this enormous market. Moms use the Internet to search for more than baby food recipes and parenting tips! However, you should be aware that most moms are web-savvy and will see through any condescending or intrusive marketing ploys. Make sure you keep it real—don’t misrepresent your products, and don’t let your marketing material sound preachy or highbrow.
• Travel. More and more Internet users are booking travel reservations and researching travel-related material online. This year alone, online travel and travel-related leisure sales will reach $78 billion. The travel industry is one of the fastest growing sections of e-commerce, and there is plenty of profit to go around!
• China. There is a huge, largely untapped market in China. Over 111 million people in China use the Internet. The downside is that most of them don’t have credit cards. Few Internet marketers have been able to come up with an effective method of doing business with China—maybe you will be the one to change that.
• Boomers. Everyone knows there are millions of baby boomers in the United States alone. Products and services that appeal to this generation can enjoy enormous success. The baby boom generation is fast approaching retirement age, so products and services that deal with investment, retirement options, and later lifestyle changes are hot topics online today.